SUMMER SAYS YAS
- 2019 -
UAE residents hate what all the rest of the world loves: Summer.
To avoid the scorching heat, those who do not travel to escape, hibernate indoors and resort to the same old habits that got them through previous summers.
Enter Summer, the season, whom we personified as a charming and witty character using humor to persuade residents into visiting Yas Theme Parks to spend their summer the right way.
Summer was everywhere, and we mean, everywhere. Through a series of in-your-face ads, he directly addressed the audience and ridiculed their clichés and repetitive choices, only to provide the ultimate summer suggestion: Yas Theme Parks.
On an inbound flight? He was up in the clouds getting the attention of visitors and returning residents.
Wasting yet another afternoon on Youtube? He pre-rolled to suggest how you should roll this summer.
