GARDENSTATE
For a little over a year, I handled the rebranding and full communication (content creation, design + copywriting) for this alternative garden bar in an unusual corner of Beirut. With 3 themed weekly staple nights such as Band Night Wednesdays, Pop Thursdays and Sunset Electro Sundays let's just say there was room to play.
I'll soon be posting the pictures of the Beirut Design Week Exhibit we prepared under the theme of Sustainability using a bunch of local influencers and coveted brands.
Blood, Sweat & Tears: Art Direction: Stéphanie Koyess, Photography: Tony Elieh, Agency: Andco.
Blood, Sweat & Tears: Art Direction: Stéphanie Koyess, Photography: Tony Elieh, Agency: Andco.
Blood, Sweat & Tears: Art Direction: Stéphanie Koyess, Photography: Tony Elieh, Agency: Andco.
Blood, Sweat & Tears: Art Direction: Stéphanie Koyess, Photography: Tony Elieh, Agency: Andco.
Blood, Sweat & Tears: Art Direction: Stéphanie Koyess, Photography: Tony Elieh, Agency: Andco.
Here's a small publication we put together to distribute to our guests on the opening night, explaining the season's concept and entertaining them with a few quirky, against the grain articles.
Just what our crowd likes and needs.
Before revealing the new identity, and to communicate the season opening, I created a small series of teaser posts for the page.
Here's the making of the yearly material for the page's content, and the Gardenstate of Mind publication & exhibition.
Blood, Sweat & Tears : Art Director/ Set Design : Stéphanie Koyess - Photography: Tony Elieh - Agency: AndCo.
The idea was to create unique posts that would stand out on one's Instagram feed. We went on to create our own images for the weekly posters. Here's a tiny sample. Take a look below.
One can say the people at Gardenstate really liked to throw themed parties. For their Halloween eve bash, I came up with the theme A Tinder Horror Story. The night crawled with creeps and was a huge success.
