My final year project was rebranding and reimagining the Lebanese equivalent of Groupon called Makhsoom. This project was extremely extensive, so here are a few bits and pieces of the final result. 

The main campaign idea was based on the fact that one could now do a lot with very little when getting deals on every possible activity on Makhsoom. You could feel like you traveled without leaving your city. 

One of our projects was to pick a brand we liked, and create a green catalogue for their new collection. After opting for Zadig & Voltaire, I chose to avoid spending resources on a new photoshoot (lights, electricity etc) and re-use the previous season's pictures to depict the new collection in over-layed drawings accopanied by green messages. Here's a preview