ABOUT THIS HUMAN
I try and try things until it feels just right.
Full time Associate Creative Director, sometimes copywriter working and living mostly in Dubai and quite sometimes in the clouds. ̌
Some selected accolades
Gold Effies - 2019
Young Lions Winner - Print Category - 2017, Beirut
Gold Midas / Gold Effies / Grand Prix & Gold Pikasso d'Or - 2017
Art Director
Creative Thinker
Content Architect
Creative Coordinator
Freelance Copywriter
Where I've been
Education
MASTERS DEGREE - 2011/2013 . ALBA (Académie Libanaise des Beaux Arts)
Graduated Top of Class with Honors / Degree in Advertising and Art Direction
BACHELOR OF ARTS - 2008/2011 . ALBA (Académie Libanaise des Beaux Arts)
Graduated with Very High Distinction / Degree in Advertising and Art Direction
SCHOOL EDUCATION - LYCEE FRANCO-LIBANAIS NAHR IBRAHIM 1993/2008
Graduated with Distinction / French Baccalaureate in Economic and Social Science
Work Experience
momentum DXB - MCCANN - DUBAI - 2019 - PRESENT
ASSOCIATE CREATIVE DIRECTOR - FEB 2021 - PRESENT
SENIOR ART DIRECTOR - FEB 2019 - FEB 2021
CLIENTS: Ferrari World ABu dhabi / Warner Bros. World / Yas Island / Yas Waterworld / Emirates NBD / ADNIC / CLYMB / etihad
FP7/BEY - McCann - BEIRUT 2017 - 2019
ART DIRECTOR 2017 - 2019
Clients: Byblos bank / McDonald's Lebanon/ McDonald's Jordan / L'Oréal Paris / MAYBELLINE NEW YORK / YVES SAINT LAURENT / ELVIVE / LANCÔME / REVITALIFT / UNILEVER / COMFORT
ANDCO. BEIRUT - 2016 - 2017
CONTENT CREATOR - COPYWRITER - ART DIRECTOR
CLIENTS: GARDENSTATE / BEIRUT DESIGN WEEK / MOODLAB / AR_KA / MIX FM LEIL NHAR / THE CRASHERS / BRUMMANA MUNICIPALITY / BEIRUT IN THE MIX / WE ARE / COUTURE CLUB / MYU / PRINTANIA VILLA & GARDEN
MERCURY - BEIRUT - QUANTUM GROUP 2011 - 2016
CONTENT ARCHITECT - CREATIVE COORDINATOR - PROJECT MANAGER
Mercury is the creative entity behind M; a digital media platform. Its main purpose is to collect the local cultural heritage, repurpose it to best fit a digital form and then distribute it to the world.
TASKS: DESIGN / INFORMATION DESIGN & MAPPING / IN-DEPTH ONLINE & FIRLD RESEARCH / PROJECT MANAGEMENT / ONLINE PRODUCT IDEATION & CREATION / PUSHING GATHERED CONTENT THROUGH DESIGN, DEVELOPMENT AND PRODUCTION PROCESS / RESTRUCTURING WEBSITE FOR CULTURAL GOVERNMENTAL INSTITUTION / WRITNG / EDITING / CREATING AND PRESENTING PROPOSALS TO CLIENTS
Freelance
DESIGN
INSTITUT FRANCAIS AU LIBAN / HARLEY DAVIDSON MENA / R.E.D.A.L REAL ESTATE DEVELOPERS ASSOCIATION OF LEBANON / MÉMOIRES / MINI STUDIO / ALTUS / BRIDGE CAPITAL HOLDING / RE+INE PLANET / SNACK EL AWEDIM / SECRET SENSES / LA CHAPELIERE / OUMNIA / BEIRUT INTERNATIONAL FILM FESTIVAL / ALEPH PRODUCTIONS
WRITING
MATISSE / PROPERTY KEYS / THE BALLROOM BLITZ / SELMAN MARRAKECH / MÉMOIRES / ESCAPE / AURAME / FIMP MAGAZINE