To address a Lebanese diaspora 4-times the size of the current population of Lebanon, Byblos Bank launched a new product, the Expat Housing Loan, in the aim of inspiring expatriates to own a house in their homeland.

No Home Like Home is a smile/tear jerker campaign that portrays the country in a fresh angle. It is built around the reminiscing-inducing elements of our little country while steering away from all the overused clichés. Its success is organically measured by the buzz it created among both locals and expats, while from a professional standpoint it was very well-received by numerous award shows and scored the agency a good number of Effies and Midas awards.