What better way to hammer people, than something so catchy, it would get their own brain to do the hammering for us instead? 

We went on to create an ear-worm with local rapper and hero Chyno: The Mc Delivery song, performed by the creation of our late-night imaginations, the lovable AppMan. This song was accompanied by a series of posts and on-ground branding that informed the hungry that all it would take from on is a single click could to get their favorite McMeal anywhere, anytime.